Friday, January 20, 2006

Mazda Kabura Concept

2006 Mazda Kabura Concept
Mazda Press Release

Mazda Kabura ConceptThe essence of Mazda's Zoom-Zoom spirit is providing customers with stylish, insightful, spirited products capable of enriching their lives in exciting ways. At this year's North American International Auto Show, Mazda is presenting Kabura, a design concept that ventures beyond the compact sports coupe norm to explore several fresh ideas that could appear in future production models.

"Kabura" is a Japanese term taken from "KABURA-ya", an arrow that makes a howling sound when fired and was historically used to signal the start of a battle. The "first arrow into battle" depicts Mazda's spirit of pursuing unique and exciting ventures - such as the rotary engine.

Kabura is not only the first Mazda compact coupe for the 21st century, it's also the first project guided by Mazda North American Operations' (MNAO) Director of Design Franz von Holzhausen, who joined Mazda in February 2005. The 37-year-old von Holzhausen studied industrial design at Syracuse University and graduated from the prestigious Art Center College of Design in Pasadena, Calif.

Mazda Kabura ConceptBuilding on Kabura's innovative styling and interior packaging, von Holzhausen's team decided that introducing a level of sustainability and recyclability was a critical part of the concept. By partnering with Sustainable Solutions, Inc (SSI), a leader in reengineering post-industrial waste materials into quality consumer products, Mazda shows it has an eye toward the future in everything it does.

Kabura's interior is produced from SSI's innovative regenerated leather substrate. Itself produced from 100-percent post-industrial waste - in this case, much of the waste was material recovered from the manufacturing of Nike brand athletic shoes - SSI's leather-grind is able to be dyed and printed in any colour or design and appears in Kabura as a technical yet inviting material.

Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

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