Tuesday, August 21, 2007

Holden's All New VE Ute

Holden's All New VE Ute
GM Media Release

Holden VE SS Ute 2007GM Holden today unveiled its all new VE Ute range - the latest iconic model in a line-up that spans almost 60 years of Australian motoring.

VE Ute is Holden's first completely new ute design since the VU series in 2000. It offers more features, more useable interior space, greater storage flexibility and more performance than any of its predecessors.

Holden invested an extra $105 million on top of its $1 billion VE Commodore sedan program and carried out more than 650,000kms of reliability testing on the new VE Ute.

Launching the new range in Melbourne today, GM Holden Chairman and Managing Director Chris Gubbey said almost 60 years of history had established the Holden Ute as a true Australian icon.

Holden VE SS Ute 2007"The ute's development tells the story of Australia. Today's ute is about working hard, playing hard and enjoying an active lifestyle," Mr Gubbey said.

"VE Ute raises the bar in this segment and sets new standards in safety, comfort, flexibility and performance, and all at the great value price you'd expect from Holden."

Holden's world-class design and engineering expertise has created a vehicle that successfully integrates sports car performance, ride and handling and workhorse practicality.

Sharing the same genetic make-up as the multi-award winning VE Commodore sedan, the all new VE Ute was designed, engineered and built in Australia.

Holden VE SS Ute 2007It will be the first locally produced ute to offer the acclaimed Electronic Stability Program (ESPĀ®) crash avoidance safety technology standard across the range. High levels of safety carry through to the vehicle's structure which incorporates the same high-strength steels introduced in VE sedan.

VE Ute's interior offers increased cabin comfort and significantly increased storage space. The tray has a new cargo liner fitted as standard.

Performance is stepped up and there are wider wheel and tyre combinations across all models. A new-to-the-range SS V model marries 270kW of V8 power with high-level features.

These include 19-inch wheels, dual zone electronic climate control, Bluetooth phone connectivity, alloy pedals and a premium audio system, setting a new standard in the ute segment.

Introduced in July 2006, Holden's VE range has won a host of accolades including Wheels Car of the Year, News Ltd's Car Of The Year, MOTOR's Bang For Your Bucks and Drive.com People's Choice Award.

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