Tuesday, February 05, 2008

Ford Edge Sport

2009 Ford Edge Sport
Ford Press Release

Ford Edge Sport 2009Ford is providing still more sizzle for America's best-selling mid-size crossover, introducing a new factory-customised model – the 2009 Edge Sport.

"The new Ford Edge Sport is designed to instantly appeal to crossover customers who want a sportier custom look and feel," said John Felice, general manager, Ford Division. "This specialty design reflects the growing popularity of personalisation and more customers' interest in industry shows like the annual Hot Import Nights around the country and the Specialty Equipment Market Association Show in Las Vegas."

The Sport model – which joins the SE, SEL and Limited models in the range – makes the Ford Edge the first vehicle in its segment to offer a customised model. Its modern, athletic design, flexible package and unique features like VistaRoof™ and SYNC helped sell 130,125 Edge units in 2007, making it the nation's top-selling crossover. The new Edge Sport model will further distinguish it from competitors.

Edge Becomes Even Sportier
Edge Sport stands on even bolder, available 22-inch polished aluminium wheels or the standard 20-inch premium painted wheels with branded center hubs. Low-profile, 40-series Pirelli Scorpion Zero tyres complete the look, giving Edge Sport an aggressive stance.

Ford Edge Sport 2009This marks the first time that a 22-inch wheel-and-tyre combination has been offered on a crossover. The eight-piece Edge Sport body kit includes a unique front air dam, side skirts, lower door caps and a rear skirt, all finished in body colour, instead of the dark lower on other Edge models. The front air dam features integrated fog lamps and a lower grille insert. These elements combine with the unique wheels and tyres to provide a sporty personality.

Details, like custom Sport badging, polished dual exhaust tips emerging from openings in the rear skirt and "foundry gray" smoked headlamp and taillamp lenses, add to its purposeful look.

In addition to lustrous Sport Blue paint on the model highlighted at the Chicago Auto Show, Edge Sport will be available in Ebony, Brilliant Silver and Redfire. Inside, dark gray leather seats feature unique suede-feel patterned inserts in a combination of light and dark gray. Contrasting, light gray stitching gives the seats a premium appeal. The contrasting stitched leather also is used on the Edge Sport steering wheel and shift knob.

Edge Sport is further distinguished by an appealing etched metal effect on the instrument panel center console.

"While custom-made to appeal to customers, Edge Sport is smart business," said Mark Fields, president of The Americas. "The aftermarket industry has grown to a $40 billion annual business, and crossovers are the fastest-growing vehicle segment in the U.S. We want customers who crave something special to know that Ford can customise their Edge – right at the factory."

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