Monday, February 04, 2008

Renault F1 R28

2008 Renault F1 R28
Renault Press Release

Renault F1 R28 2008The ING Renault F1 Team today officially launched its 2008 season as it revealed the brand new Renault F1 R28 and its driver line-up at Renault's communications headquarters in Boulogne-Billancourt, on the banks of the Seine in south-west Paris.

The ceremony was attended by Renault President and CEO Carlos Ghosn, along with 500 media and VIP guests from around the world, including Michel Tilmant, Chairman of the Executive Board of ING Group, the team announced its determination to return to the front of the F1 field in 2008, thanks to a combination of aggressive design concepts in the new car, and the talents of the sport's only active double world champion, Fernando Alonso, allied to rookie Nelson Piquet.

ING Renault F1 Team President Bernard Rey explained that the team had set itself demanding targets for the new season. "We expect to see the team back in its normal place, fighting at the front of the field," explained Rey. "This is the target the team has set for the new car. On the technical side, everybody has worked hard to overcome the problems encountered last year. On the driver front, Fernando Alonso's return was an important boost. There is optimism inside the team and within Renault."

Renault F1 R28 2008Rey also reinforced the value of the Formula 1 programme to the Renault Group, as a pillar of the company's global sales and marketing strategies. "Formula 1 is a powerful tool for building brand awareness in non-traditional markets, and Renault's sales outside Western Europe grew by 16.5% in 2007" he concluded. "Our status as a leading team demonstrates Renault can build vehicles that deliver performance, reliability and high technology. From an overall perspective, Formula 1 is a meaningful and profitable investment for Renault."

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