Mazda Kiyora Concept

2008 Mazda Kiyora Concept
Mazda Press Release

Mazda revealed the direction its new technology development would take when it announced the Sustainable Zoom-Zoom plan last year. In line with this plan, Mazda is focused on making cars that achieve harmony between Mazda's hallmark driving pleasure and environmental and safety performance. Mazda Kiyora demonstrates how Mazda will achieve a 30 percent improvement in fuel economy in the near future and introduce new vehicles that are exciting to look at and drive. Featuring next-generation environmental technologies, Kiyora was envisaged as a fun and cool concept for young European urbanites, and one that only Mazda could produce.

Mazda Kiyora gives an indication where Mazda could go with a small, eco-friendly city car in the near future. It is highly fuel efficient, with a very small CO 2 footprint, delivering Zoom-Zoom driving fun and high levels of safety. The car achieves this by taking Mazda's acclaimed lightweight strategy to a new level by employing an extremely rigid and lightweight carbon-fibre body structure beneath a small, aerodynamic outer skin and a spirited, small-displacement 1.3-litre direct-injection engine. Mazda Kiyora also features Mazda's unique Smart Idle Stop System (SISS) and a newly developed six- speed automatic transmission with direct feel and fuel efficiency similar to that of a manual. With these technologies, the Mazda Kiyora concept would produce CO 2 emission of under 90g/km.

Themes for the Mazda Kiyora concept include cleanliness, health and safety. These key aspects are essential for young city dwellers as well as any compact car in the current global environment. The concept was based on Mazda's sustainable technology vision, which aims to ensure customers can continue to enjoy a Zoom-Zoom experience in the future. Water was also selected as a theme for this concept, due to its association with the aspects mentioned above, and the car was named Kiyora (meaning 'clean and pure' in Japanese) to reflect this. It features next-generation technologies clothed in a friendly and cool design that is as functional as it is beautiful. This is the first concept to express Nagare 'low' in the patterns and colours of water.

Source: Mazda Press Releases

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