Monday, September 14, 2009

Mazda MX-5 Superlight

2009 Mazda MX-5 Superlight
Mazda Press Release

2009 Mazda MX-5 SuperlightThe world of automobiles and individual mobility is changing towards energy efficiency, environmental compatibility and uncompromised safety – along with dynamic attributes and driving fun. In its efforts to offer pure driving enjoyment, while meeting its ecological and social responsibilities, Mazda has been focusing on weight reduction as a core base technology. Reducing weight has always been a tradition with the MX-5 since 20 years and it provided the inspiration for Mazda's latest show car providing a radical expression of the cult roadster.

This year Mazda celebrates the 20th anniversary of the first MX-5 roadster, which laid the cornerstone for its Zoom-Zoom brand philosophy – reason enough for our designers to create a fully-drivable show car, the MX-5 Superlight version. There are no plans to build this car, but it demonstrates how individual mobility can be maintained in a way that uses fewer natural resources.

2009 Mazda MX-5 SuperlightMazda's European R+D centre in Oberursel has created a show car that represents the essence of Mazda's fun-to-drive aspect. Based on the brand icon Mazda MX-5 Roadster, the MX-5 Superlight version is a pure, uncompromising two-seat sports car meant to be affordable to just about anyone. The main challenge for the design team in creating this study was "to evolve the MX-5, developed to perfection during the last 20 years, to a higher and extreme level," says Project Lead Designer Hasip Girgin. The result of their efforts is a roadster show car with an exciting design that is especially lightweight and distilled down to the very basics of sporty driving, that still manages to provide modern safety technologies. In an increasingly digitalised world, it creates a linear, direct bond between man and machine. Its conceptual purity means even better driving dynamics and fuel efficiency. It accomplishes this by keeping the vehicle below the 1000 kg threshold, a weight that was felt to be almost unattainable for a modern sports car until now. As a study for lightweight construction and driving enjoyment, the MX-5 Superlight version is the ideal ambassador for Mazda's brand values.

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